JOAH LOVE is a children’s lifestyle clothing brand focused on timeless, comfortable casuals: styles that kids will love to wear, in buttery-soft, no-fuss fabrics their parents will love. Every garment is preshrunk or garment-dyed, which means it won’t shrink when you wash it at home. You should never have to sacrifice comfort for style, especially for kids!

JOAH LOVE is proudly made in the USA, with our fabrics knit at local textile companies in Los Angeles, and we make sustainability a priority.

The brand was started in 2008 and the name “JOAH” was invented using the first two letters of the founders’ names Joy+Ahyoung, which was especially fitting; in Korean, it also means to like something, and in Hebrew, fraternity.  In 2011, Joy left to focus on her photography business and Ahyoung has continued to design and grow Joah Love with an amazing team.

From the start, we focus on creating styles that are timeless over trendy.  Our newest pieces will mix and match with pieces from the past. The most versatile clothes for kids are styles that they can pull on and off without the need for buttons and hardware, as well as styles that are easy for parents who just want something to throw in the washer and dryer. After years of requests from parents, we are excited to add adult sizes to our collection.

JOAH LOVE is available at Nordstrom, Saks Fifth Avenue and over 300 high-end boutiques in the U.S. and Canada, with plans to expand to Europe and Asia. Our complete collection is also available here at